Offering convenient online classes, each of the three (3) 9-hour graduate certificate programs is shorter than a typical master鈥檚 degree, supporting working professionals as they continue in their current careers. Plus, each certificate applies toward the 100% online Master of Science in Digital Marketing and Communication Strategy should you decide to deepen your knowledge beyond one certificate. Experienced faculty bring the real world of marketing into the classroom, allowing students to significantly increase their digital marketing knowledge while learning skills that can be applied immediately.
Digital Marketing Certificates
The 精东AV听Digital Marketing Certificates听take an interdisciplinary approach and combine course work from communication and business to give students an integrated grasp of marketing, communication, public relations, and advertising.听Each certificate's听unique and flexible curriculum extends beyond the theoretical to provide you with practical knowledge and skills from analysis of market data to content creation.
Whether you鈥檙e an established marketing and communications professional, or looking to transition into this fast emerging field, each certificate gives students a marketplace advantage through the convenience of a fully online graduate program and the academic strength of combined JCU faculty: one from the Tim Russert Department of Communication and another from the Boler College of Business.
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Standalone or 3 Stackable Digital Marketing Certificates - Your Choice!
Digital Marketing Analytics
Students acquire practical knowledge and skills in collecting, parsing, visualizing and analyzing marketing data through digital marketing analytics techniques and traditional market research methods.
Content Marketing
Students examine the fundamentals of branding, brand storytelling, copywriting, design and production to understand the foundations of content creation across media.
Digital Advertising & Social Media Marketing
Student examine various strategies to effectively engage consumers and the public using social media and digital advertising.
Accelerate Your Marketing Future: JCU Digital Marketing Certificates
In a competitive job market, marketing professionals need to strengthen their knowledge and remain forward-thinking.
The Digital Marketing Analytics Certificate focuses on analytical and digital skill gaps, giving students the opportunity to advance their career.
The Content Marketing Certificate explores a range of tools and strategies for generating brand awareness, increasing audience engagement, and creating effective communications across emerging media channels and platforms.
The Digital Advertising and Social Media Marketing Certificate develops an understanding of online reputation management strategies and consumer behavior, and how new and burgeoning digital advertising opportunities engage consumers and the public.
Each certificate helps students to meet, grasp and capture what is currently needed in the marketplace, a deft understanding of multiple concepts, including:
- Commitment to audience engagement instead of the past practice of 鈥渢alking at鈥 the audience
- Enhanced integrated strategic planning
- Business fluency that allows movement and communication between different areas of organizations and teams
Marketing Analytics Certificate (9 credit hours)
- Introduction to Applied Data Analytics (3 credit hours)
- Digital Marketing Analytics (3 credit hours)
- Market Research and Analysis (3 credit hours)
Content Marketing Certificate (9 credit hours)
- Branding and Content Strategy (3 credit hours)
- Writing and SEO (3 credit hours)
- Brand Storytelling Through Content (3 credit hours)
Digital Advertising & Social Media Marketing Certificate (9 credit hours)
- Online Reputation Management (3 credit hours)
- Social Media Advertising (3 credit hours)
- Digital Advertising (3 credit hours)
Capstone Project - leading to a Master's Degree (3 credit hours)